Under Armour - Project Rock
Lead Designer: Landing Page & Grid Page, Storytelling
Project Rock is more than a Collection. It’s motivations. “When you raise the bar, it’s not just for yourself. It’s for everyone coming up after you. What pushes you, will ultimately push them.” – Dwayne Johnson
I worked alongside a copywriter to curate a landing page experience that equally blends storytelling and shop-ability. This page is modular and flexible, to be updated and altered seasonally, without losing the integrity or ease of experience for the consumer.