Under Armour - UA RUSH Product Launch
Lead Designer: Site, Email, UA Shop App, Banners & Social
UA RUSH is a new clothing technology built to MAKE YOU BETTER. Powered by your body, there’s no off-switch—the infrared fabric is designed to help fight muscle fatigue for as long as you have it on.
I worked alongside the team to establish a look and feel for this campaign, and led responsibilities in executing the digital assets.